Creative Adversting by aspen-studio

Meeting all your advertising and web design needs

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creative advertising

In advertising, you should define what you want to create. Is it awareness or to generate a direct response? Effective marketing generally demands the use of both, but on a limited budget you may be restricted to concentrating on one or the other, so think carefully about what will help most. Different media and methods are better suited to one or the other.

Mail or email can be very good at generating a direct response, so are magazine and newspaper advertisements. While posters, TV, radio and press editorials are all much better at creating awareness and building credibility.

Internet Advertising

Internet Advertising

Internet - The fastest growing media outlet for advertising is the Internet. Advertising, tied to a user’s visit to a website, accounts for the largest spending on Internet advertising. Internet advertising’s influence continues to expand and each year more major marketers shift a larger portion of their promotional budget to this medium. Two key reasons for this shift are due to the Internet’s ability to:

1) Narrowly target an advertising message

2) Track user response to the advertiser’s message.

Mobile Devices

mobile devices

Mobile Devices - Over the next few years multimedia advertisements are expected to become the dominant message format. Handheld devices, such as cellphones, smartphones, portable computers and other wireless devices, make up the growing mobile device market. Such devices allow customers to stay informed, gather information and communicate with others without being tied to a physical location.

Printed Publications

Printed Publications

Print Publications – Aspen-Studio can create newspaper ads, brochures, business cards etc.

Signage – Aspen-Studio creates custom logos, signs, decals and magnets. The use of signs to communicate a marketer’s message places advertising in geographically identified areas in order to capture customer attention.

Direct Mail – We can make postcards, flyers or mailers for a direct mail advertising campaign. Direct mail can be a very cost-effective method of advertising. This is due to cost advantages obtained by printing in high volume since the majority of printing costs are realized when a printing machine is initially setup. Consequently, the total cost of printing 50,000 postcards is only slightly higher than printing 20,000 postcards but when the total cost is divided by the number of cards printed the cost per-card drops dramatically as more pieces are printed.

advertising Principle

Once you decide to focus your message on a few key strengths of your business, you must now express these in terms of benefits to your customers. What does it mean to them? Give them something to relate to, so that you explain more than simply what you provide. Explain what your proposition means to your customers. How will it make their jobs, lives, businesses, more profitable, more streamlined, and more socially responsible? How will your proposition improve the quality of service to your customers? How it will make your customers lives' easier, better, less stressful? Discover what you think will be the strongest most relevant and meaningful outcome for your customer.

A very basic method of measuring and recording advertising effectiveness and results is to ensure that every new customer interaction is greeted at some stage with the question, "How did you hear about us?" or "How did you find us?" Even very large professional' organizations commonly fail to instill this basic principle within their customer service processes, and yet it is so utterly important.