Things to Consider Before Building A Website

Keep it simple. We want people to be able to find what they are looking for as quickly and easily as possible. It should be clean and easy to navigate.

Buy a good domain name. Make sure it is short, easy to remember and easy to spell. You don’t want your potential customers ending up at your competitor's site.

Use your site’s email addresses. You should use your name@yoursite.comnot AOL or Yahoo. It makes you look professional. Keep the other AOL or Yahoo Addresses for friends and family. Don’t forget to put your email address on your business cards and brochures.

Pay attention to your graphics. Some of the most effective websites use images as a main design technique. An image can tell a story so much faster than words.

Click rule: 75% of customers will leave a site within three clicks if they don’t find the info they need.

Give people a reason to come back with fresh content.

Explain who you are, what you do, why you do it and how they can contact you on your home page.

First impression counts. You want your visitors to know that your business is real and you care about their needs. Nearly half of all site evaluators use visual cues, such as the site's overall design or look, to assess a site's credibility. Credibility is a must if you are selling any type of product or service. You will lose far more money by having an amateurish website and consequently losing potential sales than it will initially cost you to hire a web designer to build it for you. A professional website will produce a very good return on your investment.