Search Engine Optimization
The latest and greatest info on search engine optimization.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it, most especially on the first page.
Try to use text instead of images to display important names, content, or links. The crawlers don't recognize text contained in images. Make sure your alt tags describe what is in your image.
Make sure that your site doesn’t have any broken links and has correct HTML
Submit your site to Google at http://www.google.com/addurl.html.
Submit a sitemap with Google Webmaster Tools.
Hosting videos is important to your ranking, but not just on your website, they should be hosted elsewhere as well. Your ranking is affected not only by the number of plays your video receives but by the number of plays from different geographic locations. The problem is that it’s quite a draw on your site resources to have these videos playing from your site, so it’s wise to host them elsewhere that specializes in video. YouTube is a great resource.
Utilize the local business center for Google. List your business and correct business information with google, yahoo, yellow pages, and many other sites that categorize and list businesses. The more sites that have your business listed, the higher your ranking will go. Having comments, video and pictures on your listings will also increase your ranking. Google now allows pictures and videos to be posted for your local business listing. Make sure your business is located for Google Maps, Map Quest, and Yahoo Maps
User content is also important. There are more materials coming from user-generated content such as blogs, social media, forums, YouTube and Flickr. Don’t miss out on the benefits to be had from these sources.
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